Dental Websites

Create an
award-winning
first impression for
your dental practice

Are you a cookie-cutter practice without any personality?
Or, are you different and better with a story that compels visitors to want to become patients?

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TNT Dental website team in a meeting

What Custom Dental
Websites cost

Our entire philosophy is based on value. We are not the lowest price option, and we do not want to be. If price is all that matters, quit being a dentist. Do you want patients who select you only because you have the lowest fees in town?

If value and investing in your future are important, TNT Dental is the right place for you. Our completely custom websites are an incredible value. Others charge anywhere from $7,000 to $12,000 for what we do.

In addition, we keep our fees simple and easy to understand:

Have Tim contact me about a website today
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Dental Website
Reference guides

If you are one of those people who likes to research every aspect of something before making a decision, this is your utopia. We have put together the 3 reference guides listed to provide the definitive resource document. We know our current clients liked having these as a resource, and we hope you do too. Of course, we welcome the opportunity to answer your specific questions as well.

8
Factors to
Consider
in Selecting the
Best Dental Website.
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10
Critical
Components
of Effective
dental websites.
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6
FAQ’s
Along with our honest,
practical answers.
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Unfortunately, most dental website companies employ a lot of salespeople. Very often, they are more focused on making the sale and collecting their commission than they are the long-term success of your practice. In fact, you will rarely ever speak with them again after the sale.

As a result, it is extremely difficult to sort through the various promises and to make an objective decision on which website is best for your practice. It is a challenge to identify the false promises. The salespeople are experts at answering questions in a certain way and at redirecting your attention away from weaknesses in what they do – without you realizing it.

At TNT, things are different. 90% of our business comes from referrals, and one of our Founders, Tim Kelley, is our salesperson. His goal is to help determine whether or not you and your practice will be a good fit at TNT. We would rather part ways as friends than sell you something that will not help you achieve your long-term goals.

With this in mind, we have prepared a list of 8 elements that should absolutely, positively be included in any website you purchase. . . whether it is from TNT or another company. Use this list as a guide to ensure you select the best website for your dental practice, and do not hesitate to give Tim a call if there is anything we can do to help you through this process.


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#1: The Website Should be 100% Custom

If your practice is a template and just like every other dental practice in town, you should select a templated website. If you are unique and provide an exceptional experience delivered by amazing people, make the investment in a custom website that tells your story.

It should feature high-quality, custom photos of you, your team, your practice and your patients. Custom video is a great option that immediately differentiates you from your competition and builds a direct connection with website visitors.

Whether using custom photos or video, the opening screen should clearly communicate the 3 or 4 features that make your practice different (and better) than others in your area. You have 3 to 5 seconds to make the first impression. It should be a powerful and memorable one.

Most importantly, your website should include 100% custom content written by professional, dental writers. This content is important to telling your story. At the same time, this content is critical to getting found on the first page of Google search results. Most dental website companies talk about “semi-custom” content or write 1 or 2 pages of custom content while the rest of your content is selected from a library of pre-written, generic stuff. Duplicate and “semi-custom” content is ignored by Google and is like having a blank page in your website.

At TNT, we offer 100% custom content for every page of your website – usually more around 7,000 words – and this is included in our high-value, flat-fee.


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#2: Making the Website Should be Simple & Easy

Our feeling is that you have more important (and valuable) things – like a crown prep – to do than to attempt to build a do-it-yourself dental website. That is why we do all of the heavy lifting – from design to writing to programming – while always respecting your most valuable asset, your time.

Certainly, there are many ways to build a website. However, we have found great inconsistency across many of our competitors. This is why we are happy to share our process. When you decide to work with TNT, you will know what to expect. Even if you do not work with us, you will have a roadmap to follow; a process that allows you to transform about 2 hours of your time into an amazing, custom website. Here is how it works:

  • Personal Interview: Based on 2 online surveys you complete once you decide to invest in a website from TNT, we interview you for around 30 minutes. The goal here is for us to learn as much as possible about you, your practice and your team.

    We want to know your competitive advantages and what drives your revenue. We want to know the services you offer, how you work with insurance and whether or not you offer a dental savings plan. Of course, we also spend some time talking about photos and videos and any websites you think are cool.

  • Homepage Design Review: With the information learned during our interview, we get to work on creating the homepage (desktop and mobile versions) for your new website. This process includes a 100% custom design and written content, and we are ready to share it with you about 1 week after our interview. This is your chance to provide feedback directly to our Project Manager, designer and writer – all of whom are assigned to work directly with you on your new website.

  • Review of Internal Pages & Content: Once you have approved the homepage, it is used to inspire the rest of your website. Our design team puts together the format and structure of the “internal” pages of your website while our writers detail the services you offer while writing personalized bios for you and your team. Once these steps are complete, the third step is to review all of this with you. With your approval here, we are ready to start developing (programming) your new website.

  • Website Staging Review:Our fourth request for 30 minutes of your time is the best. It is when we unveil your new website in all its glory. While it is not yet officially “live” on the Internet, it is fully-functional and can be tested and evaluated. You have a chance to click, read, fill, scroll and yelp with joy as the custom photos, custom content and custom development come together to create a thing of beauty (and functionality) that tells your story and immediately creates an amazing first impression.

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#3: Award-Winning Design

As detailed above, the design of your website should be exclusively for you. It should be based on you, your practice and your vision. Never allow the company creating your website to start with a generic template, and ask to speak directly with the designer to ensure your design is not outsourced. Also, ask for proof of the awards they have received and compare 10 to 12 of their “custom” websites. Do they all look the same?

At TNT, we are proud to have been recognized as the Marketer of the Year by the American Marketing Association, and we consistently make the list of Best Dental Websites. Most importantly, our designs are based on what we know works. . . what we know helps convert website visitors into new patients for your practice.


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#4: High-Value, All-Inclusive Fees

Of all 8 factors to consider, this one might be the easiest. If you are paying less than $3,000 for your website, you are not getting a 100% custom website. You are getting a templated design with generic content. How “custom” your website is will depend on the abilities of the salesperson to deceive you, not the actual work done to build your website.

For between $3,000 and $5,000, you can get a website that includes custom content. However, TNT is the only company that also includes a custom design within this price range. Everyone else works off sets of templates that make your website look and feel like hundreds of others

At somewhere around $7,000, you can start to get a fully-custom website that includes design, content and mobile-friendly development. These fees still might not include custom photos and custom video, but you should be able to get a website that tells your story and clearly differentiates you from the competition.

All of this information is what makes us confident we offer the highest-value websites in dentistry. When you compare apples-to-apples (and are not misled by the fast-talking salespeople), there is no comparison for our $3,200 and $5,200 price points.


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#5: Focused Exclusively on Dentistry

This is a big one. In most cases, you will have to make a choice between a local agency that works with hundreds of different businesses – from restaurants to muffler shops to veterinarians – or a big, national company that focuses only on dentistry.

If you go the local route, you will have to teach them the business of dentistry as they create your website. In addition, their proposal might even “allow” you to write your own content. This could sound cool at the start. Once you get to word 3,002 (with another 4,000 to go), the “cool factor” decreases dramatically.

If you go the big, national route, be aware. You are just a number in their roll-up operation. In almost all cases, they are no longer focused on just dentistry. Their investors have forced them to expand into other healthcare segments, and you will be selecting from a pre-set menu of options for your photos and written content.

At TNT, we have been in the business of dentistry for more than 20 years. We know as much about the clinical and business aspects of successful dental practices as we know about website design, search optimization and Facebook advertising. It is all we do, and we look forward to incorporating that expertise into your new website.


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#6: Single Point of Contact

It takes a team to build the best websites in dentistry. At the same time, you should not have to waste time getting everyone on the same page. You should expect to have a single point of contact who coordinates everything. From the initial interview to the final launch, you should be able to communicate via text, email and phone – at times convenient for you and your practice – with a single person who has the authority and resources to get stuff done.

At the same time, it is equally important for you to have a single person at your practice in charge of the project. One of the biggest, potential sources of frustration in building a website is a Monday Morning Quarterback. Often, this is the dentist who is “too busy” to get involved from the start. Or, it is a spouse or consultant who does not share any feedback until the website is ready to launch. This is not fair. It is not efficient. And, it is not smart.

Get all of the decision-makers engaged from the beginning. Let them know. If they stay involved, their input will help tremendously. However, Monday Morning Quarterbacks are better left as spectators.


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#7: Strong Technical Infrastructure

This is the stuff that makes a huge difference but is almost always overlooked. In many ways, building a website is like dentistry. It is very hard for patients to tell the clinical quality of your work. Likewise, it is very hard for you to measure the technical expertise of your website.

As a result, there are some fundamental components that just need to be there. You may not fully understand why, but they are not optional. If a company tries to convince you they are not important, run. Do not walk. Run to another company that knows what they are doing.

  • SSL Certificate: With an increased focus on Internet security, these are not optional. The good news is they are relatively easy to get (and must be renewed annually). The bad news is people will not be able to access your website if you do not have one.

  • Schema: This is “special” code added to your website to guide Google to the important stuff on your website. They are the “street signs” that help point out landmarks such as reviews and bring extra attention to valuable information.

  • Site Speed: Get a commitment in advance that you will have desktop and mobile scores in the 70’s or higher on the Google Speed Test when your site launches. Scores in the 80’s and 90’s are possible, but there are trade-offs between speed and functionality. Google is placing more importance on this measure. You should, too.

  • Alt Image Text: Again, this is a minimum standard for all legitimate website companies. These “tags” are required for ADA compliance, and they are very valuable as part of your search optimization strategy. And, they should be customized to describe every photo and image on your website – not generic and computer-generated.

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#8: Mobile & SEO Optimized

Around 60% of all traffic to dental websites arrives via mobile devices. As a result, the look, feel and function of your website on an iPhone is actually more important than how it works on a desktop computer. When you are shown design mock-ups, you should see both the desktop and mobile versions of your custom design.

Also, there are considerations that are more than skin deep. To start, you need a mobile-responsive structure that allows your website to render on all browsers and screen sizes. Of equal importance, the content of your website must be optimized for mobile devices. And, the calls-to-action (buttons that convert visitors into patients) are completely different on mobile than they are on desktop.

It used to be the mobile version of your website was just a scaled-back version of your desktop version. That can no longer be the case. Today, the standard is to develop the entire mobile strategy for your website first. Then, this strategy is translated to the desktop version. This approach is critical for both the user experience and for search engine optimization.


Where to Go from Here

As you can see, there are a lot of things to consider when developing a new website. It may be your nature to ask all these questions and to monitor all these factors yourself. Or, it might be your style simply to select a company you can trust to handle everything for you. Either way, our hope is this comprehensive explanation of the components to consider provides a useful road map for you and your team.

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