In our previous “Secrets of How Top 10% Dental Practices Build Their Marketing Budget” article, the goal you want to strive for when building your marketing budget is an average of $100 per dental patient. With that budget, if you get 30 patients a month, that comes to $3,000 a month and $36,000 a year… but, how do you know your dental practice’s marketing is working?
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How Do You Know if Your Dental Practice’s Marketing is Working?
Secrets of How Top 10% Dental Practices Build Their Marketing Budget
The key to a successful dental practice is getting good patients… but that doesn’t just organically happen. You have a role to play, and that often includes a solid marketing strategy.When you’re building your dental practice’s marketing budget, you know your primary goal is to get new patients. Based on TNT Dental’s experience working with the top dental practices in the nation, your practice should ideally average around $100 per patient in marketing dollars. For instance, building your marketing campaign around referrals should cost about $10 a patient, whereas using direct mail runs about $300 per patient. In the end, averaging about $100 spent to get each new patient in the chair.
The Hygiene Multiplier Effect:
How to Grow Your Dental Practice
By now, you know about the four phases of practice growth, but one method to growing your practice may be something you’ve not considered…but is right under your nose (literally).
A solid hygiene program accounts for about 30% of revenue in most practices!
It’s a part of your daily routine, so let’s look at how this can be a revenue generator for your practice.
Community Outreach: A Powerful Tool to Achieve New Dental Patients
We discussed the power of paid marketing in our last post in the “Generating Patients for your Practice” blog series. We’ve covered how referrals, insurance, organic SEO, and a custom dental website can grab peoples’ attention.
Are you ready for the final step?
To conclude our series, we will be focusing on one last tool in your arsenal to maximize new patients: community outreach. If used correctly, this can be an effective way to get people in your door, and more importantly, solidify your business’ footprint within your town or city.
A dental practice is a small business in a community, and people naturally gravitate toward those that are focused on “doing good” and helping their community flourish. If you want to separate yourself from corporate dentistry, or any of your competitors for that matter — showing you care and getting involved goes a long way.
Utilizing Paid Marketing to Get More Dental Patients
Our last post in the “Generating Patients for Your Practice” series focused on the power of the internet search (organic SEO) in driving people to your website.
In this edition, we’re going to look at an aggressive method to market your dental practice. This technique is one of the more ‘flashy’ marketing tools… that’s right: we’re looking at getting more dental patients utilizing paid marketing.
It’s important to remember that paid marketing is only one of the many tools available to achieve new dental patients. While its impact can be rewarding and lasting, there are many variables to consider — and more importantly — effective and proven tracking tools must be in place to ensure you’re achieving a return on investment.
Getting More New Patients with Organic SEO for Dentists
In our last installment of the “Generating Patients for Your Practice” series, we looked at the importance of insurance… sexy, we know! Now, let’s turn our attention to organic SEO for dentists, also known as Search Engine Optimization – an essential tool to get more people to view your website.
Unless someone has your specific website address, they will have to search for you, and you must stand out to get their attention. Most importantly – without a proactive and consistent effort to better your SEO on popular search engines like Google, your practice will be virtually impossible to find on the internet!
Leveraging Dental Insurance to Get More Patients
In our latest blog post from our series, How to Get Dental Patient Referrals & Grow Your Practice, we discussed how to maximize the patient experience and increase your dental patient referrals.
After you have honed your referral marketing tactics, you need to turn your attention to dental insurance: the next best way to increase your website traffic. Dental insurance is more important to patients now than it ever has been, and ensuring your office policies are clear, concise and easy-to-understand is very important. Maximizing the growth of your dental practice depends on it!
How to Get Dental Patient Referrals & Grow Your Practice
In our last blog post, Generating Patients for Your Practice using a Custom Dental Website, we focused on the importance of customizing your website to attract new patients. Now, we will discuss tangible ways to maximize your patient experience, which will directly impact your dental patient referrals.
What good is a customized website if people aren’t looking at it? Over the next few posts, we will examine all the ways you can drive traffic to your custom dental website. The first step to accomplish this goal is through patient referrals.
Generating Patients for Your Practice using a Custom Dental Website
As we discussed in our previous post, How to Generate More New Patients for Your Dental Practice, there are several keys to attracting new dental patients. Here, we will begin to dig deeper into each section and find out how you can get more people in the door!
The foundation of enticing new patients is through a custom dental website. Does your website work for you? Is it unique and different from your competitors? Does it effectively tell your story in a way that is not only compelling, but attracts the kind of patients you want to see and build your practice on? If your website is telling the wrong story, it’s time to start exploring ways to change that now.
How to Generate More New Patients for Your Dental Practice
You run a dental practice, and you’ve got a steady stream of dedicated patients. But, the last piece of the puzzle is missing. You wonder how you can get more new patients in the door and to become a part of your family… how exactly that can be achieved is easier said than done. As Bob Dylan said, “The times they are a-changin’,” and that rings true for how you market your practice to be more appealing to new patients.In this post, we’ll share our secrets to success, to help you attract those new patients, and then follow it up with a series of posts, delving into each area a bit more. By the time it’s said and done, you’ll be armed with the tools you’ll need to succeed!
