Our most recent article, “Building Your Dental Practice’s 2022 Marketing Plan: Managing Attrition”, focused on how you can manage attrition rates in your practice. By doing this, you can lower your marketing costs, which come in handy as you begin the groundwork for building your 2022 marketing plan! In the third article of this four-part series, we’re looking at the component almost everyone equates with success in a dental practice – the number of new patients. We’ll dive into how you can get new patients to walk in the door, and what that means for your marketing strategy as you look ahead to next year.
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Building Your Dental Practice’s 2022 Marketing Plan:
How to Get New Dental Patients
Building Your Dental Practice’s 2022 Marketing Plan:
Managing Attrition
In our last article, “Building Your Dental Practice’s 2022 Marketing Plan: How to Set Goals,” we began the conversation about the importance of planning next year’s marketing strategy.
In the second installment of our four-part series, we are assessing the next step in your marketing planning… how to close your dental practice’s “back door” and manage attrition.
We’ll take a deeper dive into the three critical components of controlling your attrition rate: measure, manage and reduce.
Building Your Dental Practice’s 2022 Marketing Plan:
How to Set Goals
As we head into the back-end of 2021 and continue moving toward some form of normalcy, it’s time to start planning your 2022 marketing strategy. At TNT Dental, we help our clients think about practice growth objectives and steps they can take to get from their goals to accomplishments and successes. Developing a comprehensive marketing plan for your dental practice is one of the steps to achieving those goals… but, laying the groundwork for that marketing strategy starts now.
This is the first article in a four-part series about how to build your dental practice’s marketing plan successfully for next year.
How Do You Know if Your Dental Practice’s Marketing is Working?
In our previous “Secrets of How Top 10% Dental Practices Build Their Marketing Budget” article, the goal you want to strive for when building your marketing budget is an average of $100 per dental patient. With that budget, if you get 30 patients a month, that comes to $3,000 a month and $36,000 a year… but, how do you know your dental practice’s marketing is working?
Secrets of How Top 10% Dental Practices Build Their Marketing Budget
The key to a successful dental practice is getting good patients… but that doesn’t just organically happen. You have a role to play, and that often includes a solid marketing strategy.When you’re building your dental practice’s marketing budget, you know your primary goal is to get new patients. Based on TNT Dental’s experience working with the top dental practices in the nation, your practice should ideally average around $100 per patient in marketing dollars. For instance, building your marketing campaign around referrals should cost about $10 a patient, whereas using direct mail runs about $300 per patient. In the end, averaging about $100 spent to get each new patient in the chair.
Keys to Effective Social Media for Dentists:
Local Business Contests, Influencers, & Fundraisers
In the last couple of articles in our “Keys to Effective Social Media for Dentists,” series, we’ve looked at the fundamentals of successful social media tips and the types of tasks you need to do on a regular basis.
Now it’s time to look at the other keys to success – tasks tied to special events or particular projects.
Infusing your social media marketing strategy with these tactics will help your social media presence shine, leading to what you’re really looking for – more new patients coming through your door!
Keys to Effective Social Media for Dentists:
Five Things to Do on a Regular Basis
Now that you’ve learned the basics of social media for dentists, it’s time to consider a deeper dive into some strategy.
In the next installment of our Keys to Effective Social Media for Dentists, we’re looking at the kinds of activities you need to be doing on social media on a weekly and monthly basis to get the kind of patients you want coming through your doors.
Keys to Effective Social Media for Dentists:
The Fundamentals
Social media is all about making and maintaining connections. And as a dentist, it’s critical to establish your presence not only in your community (which in social media talk, can mean a lot of things) but among people who share similar interests. The heart of social media is what dentists did years ago, long before dental marketing and social media. If you remember our article, “Did Dentists Use Facebook 50 Years Ago,” we connected these ideas – years ago, dentists relied on networking and community outreach/involvement to gain patients. Well, when you think of it, aren’t you doing a lot of those same things each time you log on and interact on your social media platforms?The Hygiene Multiplier Effect:
How to Grow Your Dental Practice
By now, you know about the four phases of practice growth, but one method to growing your practice may be something you’ve not considered…but is right under your nose (literally).
A solid hygiene program accounts for about 30% of revenue in most practices!
It’s a part of your daily routine, so let’s look at how this can be a revenue generator for your practice.
How to Double New Dental Patients and Cut Your Marketing Budget
By now, you’ve learned there’s more to growing your practice than just following leads to get new patients. If you remember from our “How to Grow Your Practice: The Four Phases of Practice Growth” blog article, there are multiple ways to get to Net New Patients™: lead generation, conversion, treatment acceptance, and relationship building. While most practices focus on lead generation, the single most important phase is conversion. It may not be the most exciting, but if you can master converting patients, you can pave the way to doubling the number of new patients in your practice and simultaneously cut your marketing budget!
