Your patients have a hectic life. Between work, family, and everything else they’ve got going on, they then have to fit in appointments, and that goes for scheduling time to come into your dental practice. I mean, put yourself in their shoes. With all that you do, you have to think: when is the best time to make time for things like the dentist office?
By taking the time to think of your opportunities, you can develop a full-fledged strategy for office hours that will please your patients and set you apart from competitors.
So, when do your patients want to go to the dentist?
You’ve got a lot on your plate – you run a successful dental practice, taking care of not only your patients, but your team members each day. Between pulling Ms. Jones’ tooth and making sure all the bills are paid, you don’t have a lot of downtime to focus on other services, such as marketing your business. You decide to take the step and find a dental marketing firm that can take that load off your plate. What they are selling sounds good, and just as you’re about to commit to them, they pull out this caveat – you need to sign a long-term contract for their services. This begs the question, you want good marketing help, but at what price?
You have a steady stream of patients, and you love those loyal customers. They are the ones who will always be there. They never miss an appointment. They tell other people about your practice. They pay on time. If every patient was like them, life would be easy! But, are you measuring your success by those loyalists?
You’ve taken your practice into the 21st century; your website is up-to-date and ready to convert visitors into patients, but you’re still struggling with getting new patients in the door. You can use the latest tactics to draw in potential patients, but you can’t forget one thing – the importance of the phone call! That’s right – that mobile phone people use for surfing the Internet and texting still provides its initial function: calling.
Does your website seem to be lacking something? Are you trying to think of ways to increase traffic to your site? If you haven’t already, now might be the time to consider adding video to your marketing strategy. It can truly enhance your business and set your practice apart from competitors.
Does your website have an SSL certificate installed? Google has put in place big changes that could negatively impact your site – if you don’t act now. “Not Secure” warning messages are now being displayed by Google in search results, as well as natively in internet browsers (Chrome, Firefox, Safari, Edge, Internet Explorer, Opera, and more).
