So, you’re ready to grow your dental practice. You might think the key to success is increasing the number of new patients coming in your door…and you wouldn’t be wrong, but that’s only a piece of the success puzzle. If you remember from our “Are 165 New Dental Patients a Month Enough” blog article, we discussed the importance of the rate of return, which plays a part in The Four Phases of Dental Practice Growth. You see, there are several elements in play that get you to your overall goal of “Net New Patients™.” Let’s take a look at these phases and what it means to truly grow your practice.
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How to Grow Your Practice:
The Four Phases of Dental Practice Growth
Crunching the Numbers:
Eight Things to Measure to Grow Your Dental Practice
The foundation to growing your practice is a solid growth plan, but what is the backbone of the growth plan? There’s a lot more to it than just chance. If you’re ready to start looking at what makes a successful growth plan, then grab your calculator, because it’s time to start crunching the numbers.
TNT Marketing Education Series: #3 – Dental Case Acceptance without Sticker Stock
Case Acceptance for Complete Care without Losing Patients to Sticker Shock
Presented by Dr. Paul Homoly & TNT Dental
Presented by Dr. Paul Homoly & TNT Dental
In our latest installment of the TNT Marketing Education Series, Dr. Paul Homoly shared his secrets of “Case Acceptance for Complete Care without Losing Patients to Sticker Shock.”
Dr. Homoly’s 20 years of experience in implant and restorative dentistry gives him a unique perspective on case acceptance.
Now, he’s providing some tips on how to navigate an important issue that plagues so many dentists across the entire world.
With an emphasis on behavioral processes in the practice of dentistry, he’s able to help dentists shift their thinking on how to get patients to buy in and accept treatment.
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PSA: Google Ads Dental Implant Click Fraud!
As you know, paid marketing is one of the most effective marketing tools in your arsenal for your dental practice. Running a successful Pay-Per-Click (PPC) or Google Ads (formerly Google AdWords) campaign can increase your conversion rate, turning visitors into patients. But, what if those clicks aren’t valid? What happens if you start getting a high number of clicks without that conversion? That’s how click fraud occurs. The cost can be staggering. Between 2016 and 2018, $7.2 billion was lost to fraud, according to Click Guardian.
You may think if you’re running a Google Ads/PPC campaign on dental implants, everything is on the up and up, but you’d be wrong. We’re issuing a Public Service Announcement (PSA) for anyone running a PPC campaign on specifically dental implants, through some firsthand experience with our dental clients over the past couple of years.
Are 165 New Dental Patients a Month Enough?
If you remember our post about knowing your rate of return, you understand the importance of getting your patients to come back to your practice. By assessing your numbers and knowing your rate, you can capitalize on money being left on the table.
But, if you’ve got what you think is a good rate of return, you don’t need to read any further… right? As you’ve probably heard throughout your life, there is always room to improve, and this situation is no different. Just think, if you could get only 5% more patients to your practice, you could add $1 million in revenue!
If you’re curious about your rate of return, you’re not alone. A lot of dental practices are looking into their rate, and when you’re ready to take this step, let the team at TNT Dental know. We are equipped to do this analysis for you and help reclaim those unscheduled patients.
How You Can Use Geofencing to Grow Your Dental Practice
In our February article, Making Geofencing for Dentists Work, we learned about display ads and the ways you can initiate ads, including geofencing. Now, we’ll take a look at how you can take the principles behind geofencing and use it to build up your practice. You’re always looking for new and innovative marketing tactics to yield growth; geofencing is one of the ways you can achieve this.Maximizing “Shelf Space” on Google as a Dental Practice
As a dentist in the digital age, you understand that your brand is key to your success. Your marketing strategy must incorporate a strong online presence in order to stand among the competition.
You know that how you build and maintain your website directly correlates to your placement in a Google search, but do you happen to know what all those different sections on the actual search page mean… and what you can do to appear in any/all of those sections?
SEO Team Member Spotlight (and Getting to Google’s Page 1 in 2018)
Angela Myers, SEO Director
Search Engine Optimization (SEO) is one of those terms we hear about more and more often, but do you know its purpose and how it can affect your marketing needs?
The brain behind SEO at TNT Dental is Angela Myers. As the SEO Director, Angela helps clients enhance their web presence through smart keywords and content, to help drive business to their pages! Through her cadre of team members and resources, she can assist dental practices with analysis of target areas and develop a plan for strategic keywords to focus on so practices can be easily found in search engine results.
