Case Acceptance for Complete Care without Losing Patients to Sticker Shock
Presented by Dr. Paul Homoly & TNT Dental
Presented by Dr. Paul Homoly & TNT Dental
In our latest installment of the TNT Marketing Education Series, Dr. Paul Homoly shared his secrets of “Case Acceptance for Complete Care without Losing Patients to Sticker Shock.”
Dr. Homoly’s 20 years of experience in implant and restorative dentistry gives him a unique perspective on case acceptance.
Now, he’s providing some tips on how to navigate an important issue that plagues so many dentists across the entire world.
With an emphasis on behavioral processes in the practice of dentistry, he’s able to help dentists shift their thinking on how to get patients to buy in and accept treatment.
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Time flies. While we are honored to have been helping the best dentists grow their practices for more than 20 years, we wanted to take a minute to shorten the timeframe and look back only a year.
It’s not enough to just have your current patients come to your dental practice time and time again. In order to keep growing, you need new dental patients, but you have to rely on more than word-of-mouth. You might be familiar with a little search engine called Google, but have you heard of Google My Business? This internet-based service for business owners powered by Google gives you more control over what users see when searching for a business name.
As you know, paid marketing is one of the most effective marketing tools in your arsenal for your dental practice. Running a successful Pay-Per-Click (PPC) or Google Ads (formerly Google AdWords) campaign can increase your conversion rate, turning visitors into patients. But, what if those clicks aren’t valid? What happens if you start getting a high number of clicks without that conversion? That’s how click fraud occurs. The cost can be staggering. Between 2016 and 2018, $7.2 billion was lost to fraud, according to 
TNT Dental was recognized as the 2019 Marketer of the Year for Healthcare by the Dallas/Ft. Worth chapter of the American Marketing Association based on their work with 
If you remember our post about knowing your 
In our February article, 
As a dentist in the digital age, you understand that your brand is key to your success. Your marketing strategy must incorporate a strong online presence in order to stand among the competition.
