Think about what you spent to buy and/or build your dental practice. Remember the costs of things like the interior design, staffing, and equipment purchases? Don’t forget to include what you spent on all those years of education!
Bottom line, you’ve invested a lot of money into your practice. It’s your baby — your investment. You want it to shine and to set itself apart, but you know what? If you don’t have a customized website, all that money you’ve put into your practice is wasted. Have faith, all hope is not lost!
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In our February article, Making Geofencing for Dentists Work, we learned about display ads and the ways you can initiate ads, including geofencing. Now, we’ll take a look at how you can take the principles behind geofencing and use it to build up your practice. You’re always looking for new and innovative marketing tactics to yield growth; geofencing is one of the ways you can achieve this.
As a dentist in the digital age, you understand that your brand is key to your success. Your marketing strategy must incorporate a strong online presence in order to stand among the competition.
