Since Facebook launched in 2004, dentists of generations past certainly didn’t use the social media giant back in 1969, but a lot of what made dentistry successful 50 years ago translates to your capabilities within Facebook today.

A lot of dentists use Facebook and funnel marketing techniques, thinking the leads will turn into eyeballs on their site… only to realize the conversion rate on those Facebook ads amounts to about zero. So, instead of continuing down the Facebook marketing hole, it’s time to think about Facebook’s most valuable purpose and start putting your time on the social media giant’s platform to good use for your practice.

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