By now, you’ve learned there’s more to growing your practice than just following leads to get new patients. If you remember from our “How to Grow Your Practice: The Four Phases of Practice Growth” blog article, there are multiple ways to get to Net New Patients™: lead generation, conversion, treatment acceptance, and relationship building. While most practices focus on lead generation, the single most important phase is conversion. It may not be the most exciting, but if you can master converting patients, you can pave the way to doubling the number of new patients in your practice and simultaneously cut your marketing budget!