We discussed the power of paid marketing in our last post in the “Generating Patients for your Practice” blog series. We’ve covered how referrals, insurance, organic SEO, and a custom dental website can grab peoples’ attention.
Are you ready for the final step?
To conclude our series, we will be focusing on one last tool in your arsenal to maximize new patients: community outreach. If used correctly, this can be an effective way to get people in your door, and more importantly, solidify your business’ footprint within your town or city.
A dental practice is a small business in a community, and people naturally gravitate toward those that are focused on “doing good” and helping their community flourish. If you want to separate yourself from corporate dentistry, or any of your competitors for that matter — showing you care and getting involved goes a long way.
As you know, paid marketing is one of the most effective marketing tools in your arsenal for your dental practice. Running a successful Pay-Per-Click (PPC) or Google Ads (formerly Google AdWords) campaign can increase your conversion rate, turning visitors into patients. But, what if those clicks aren’t valid? What happens if you start getting a high number of clicks without that conversion? That’s how click fraud occurs. The cost can be staggering. Between 2016 and 2018, $7.2 billion was lost to fraud, according to 
