Once upon a time, websites that scrolled on and on were seen as a death knell for businesses’ online presence, including dental practices. People weren’t going to scroll for more information; if you didn’t have all your information “above the fold,” it was essentially lost in the internet ether.
Then came 2015 and the shift to mobile. As you know from our previous blog posts, including “Generating Patients for your Practice using a Custom Dental Website,” about 60 to 70% of your viewers are visiting your site from a mobile device. So, in order to stay relevant, web designers had to reconfigure the look and feel of websites. That shift took long scrolling sites from the losing column of web design over to the winning.
Users have become accustomed to scrolling with ease; it’s often easier to scroll and find what you’re looking for versus clicking on a page and waiting for it to load. Look at young kids today; hand them a smartphone or tablet, and they’ve got scrolling down pat!
Think about what you spent to buy and/or build your dental practice. Remember the costs of things like the interior design, staffing, and equipment purchases? Don’t forget to include what you spent on all those years of education!
Go ahead, take a look at your marketing plan. How much are you spending in marketing for your dental practice each year? Is your money working for you? Is your dental website ineffective? Are you guilty of website abuse?
