Dr. Jeff Yenzer (Yenzer Family Dental) & a patient undergoing a dental exam
Just take a minute and think about how many videos you watch each day. Don’t forget those scrolling videos in your Facebook timeline, the links to a YouTube page or the stories on either your favorite newscast or news station’s website. Is it five? Ten? Twenty, or more? Go ahead, don’t be ashamed, because you’re in good company. According to Forbes, a third of all the time people spend online is dedicated to watching videos.
Video marketing is booming, and it seems as though everyone wants in on the action…or, so you think. What consumers seek in their providers and what providers want to offer their customers are rarely the same. As a dentist, you know you need to have a solid website and establish a good online marketing strategy to engage current patients and attract new ones, but are you incorporating video into your plans? By using custom dental videos, you are differentiating yourself from the competition.
We continue our Dental Video of the Month series with a visit back to the “Meet the Dentist” marketing video. When patients visit the “Meet the Dentist” or “Meet the Team” portion of your website, they want to get to know you and your staff. They want to begin building a relationship with the people who they are entrusting their health to, and this video helps lay that foundation. This month, we’re meeting Dr. Rich Gilbert with 
If you discovered you could grow your dental practice $1 million next year by making one change… you’d do it, right? Of course you would. Or, so you think. One of the biggest missed opportunities for dental practices is not capitalizing on undone dentistry. If you could make one promise to yourself as we approach 2019, take the steps to getting your dental patients scheduled for their treatment, and watch your practice grow!
When we first kicked off our Dental Video of the Month series 
Think about what you spent to buy and/or build your dental practice. Remember the costs of things like the interior design, staffing, and equipment purchases? Don’t forget to include what you spent on all those years of education!
Go ahead, take a look at your marketing plan. How much are you spending in marketing for your dental practice each year? Is your money working for you? Is your dental website ineffective? Are you guilty of website abuse?
Your practice is moving in the right direction. You’ve got your dedicated patients who’ve steadfastly been with you since Day One, and you’re putting the right pieces in place to attract new patients. But you always want to look ahead, right? A good practice doesn’t stay on top of its game if it becomes stagnant.
Your patients have a hectic life. Between work, family, and everything else they’ve got going on, they then have to fit in appointments, and that goes for scheduling time to come into your dental practice. I mean, put yourself in their shoes. With all that you do, you have to think: when is the best time to make time for things like the dentist office?
