As a dental practice today, you understand the importance of making it to the first page of Google. You want to be discovered by prospective patients, and Google is part of the gateway to making that happen. If you’re working with a dental marketing company, they should be managing your SEO strategy to help drive those patients to your page. But it’s important they’re taking the right steps to make sure you’re not only getting to the first page of Google but also getting the bank for your buck!
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How to Get Your Dental Office to the First Page of Google
Building Your Dental Practice’s 2022 Marketing Plan:
How to Get New Dental Patients
Our most recent article, “Building Your Dental Practice’s 2022 Marketing Plan: Managing Attrition”, focused on how you can manage attrition rates in your practice. By doing this, you can lower your marketing costs, which come in handy as you begin the groundwork for building your 2022 marketing plan! In the third article of this four-part series, we’re looking at the component almost everyone equates with success in a dental practice – the number of new patients. We’ll dive into how you can get new patients to walk in the door, and what that means for your marketing strategy as you look ahead to next year.
Building Your Dental Practice’s 2022 Marketing Plan:
Managing Attrition
In our last article, “Building Your Dental Practice’s 2022 Marketing Plan: How to Set Goals,” we began the conversation about the importance of planning next year’s marketing strategy.
In the second installment of our four-part series, we are assessing the next step in your marketing planning… how to close your dental practice’s “back door” and manage attrition.
We’ll take a deeper dive into the three critical components of controlling your attrition rate: measure, manage and reduce.
Building Your Dental Practice’s 2022 Marketing Plan:
How to Set Goals
As we head into the back-end of 2021 and continue moving toward some form of normalcy, it’s time to start planning your 2022 marketing strategy. At TNT Dental, we help our clients think about practice growth objectives and steps they can take to get from their goals to accomplishments and successes. Developing a comprehensive marketing plan for your dental practice is one of the steps to achieving those goals… but, laying the groundwork for that marketing strategy starts now.
This is the first article in a four-part series about how to build your dental practice’s marketing plan successfully for next year.
Keys to Effective Social Media for Dentists:
Five Things to Do on a Regular Basis
Now that you’ve learned the basics of social media for dentists, it’s time to consider a deeper dive into some strategy.
In the next installment of our Keys to Effective Social Media for Dentists, we’re looking at the kinds of activities you need to be doing on social media on a weekly and monthly basis to get the kind of patients you want coming through your doors.
Crunching the Numbers:
Eight Things to Measure to Grow Your Dental Practice
The foundation to growing your practice is a solid growth plan, but what is the backbone of the growth plan? There’s a lot more to it than just chance. If you’re ready to start looking at what makes a successful growth plan, then grab your calculator, because it’s time to start crunching the numbers.
Exclusive Research:
Five Things Dental Patients Want the Least
As you might remember from our recent “Exclusive Research: Inside the Minds of 3,735 Dental Patients ” blog article, we looked at the five factors patients consider to be the most important when selecting a new dentist. Capitalizing on the work of TNT’s Market Research Team surveying 3,735 patients last year, we were also able to determine the flip side of this – the five things patients don’t care about in their dental practice. While you may think some of these features should have a place on the “most important” list, think again.
Exclusive Research:
Inside the Minds of 3,735 Dental Patients
Tim Kelley
Founder, TNT Dental
Do I really need a new website?
If I had a dollar for every time I was asked this question over the past 20 years, I would be able to buy a brand-new Tesla Model X with Ludicrous Mode.
At the same time, this question remained a tough one to answer… until now.
In the past, it has been pretty subjective. Sometimes, it was obvious… websites featuring 6 shades of brown and your photo from dental school graduation needed to be updated.
In other cases, it was not so obvious. Personal preferences and the goals of your practice often guided the decision.
7 Great Ideas to Fill Hygiene in September, October & November 2020
The worst is behind us! (hopefully…)
These are the sentiments we hear every day as we work with the top dental practices across North America. Cautious optimism abounds. Dentists are aware, appreciative, and nervous.
Almost everyone is thankful to be back open. Many are overwhelmed trying to fit in all those patients “missed” during the shutdown. Some are struggling with an uptick in no-shows and last-minute cancellations. A few are looking ahead to a very barren landscape for their hygiene team in September, October, and November.
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TNT Marketing Education Series: #3 – Dental Case Acceptance without Sticker Stock
Case Acceptance for Complete Care without Losing Patients to Sticker Shock
Presented by Dr. Paul Homoly & TNT Dental
Presented by Dr. Paul Homoly & TNT Dental
In our latest installment of the TNT Marketing Education Series, Dr. Paul Homoly shared his secrets of “Case Acceptance for Complete Care without Losing Patients to Sticker Shock.”
Dr. Homoly’s 20 years of experience in implant and restorative dentistry gives him a unique perspective on case acceptance.
Now, he’s providing some tips on how to navigate an important issue that plagues so many dentists across the entire world.
With an emphasis on behavioral processes in the practice of dentistry, he’s able to help dentists shift their thinking on how to get patients to buy in and accept treatment.
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